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Productivity Creates Value



The path to success is paved with challenges and distractions that can hinder your progress regardless of your business. That's where productivity comes into play. Regardless of your role in an organization or your business, mastering productivity is crucial for creating value and maximizing your results.


There are certainly many great definitions for productivity, but I agree with the simple definition put forth by McKinsey where they state, “Productivity is a measure of the value created for each hour worked in a society”. Productivity is all about value there is no getting around it. It goes beyond mere busyness or the number of things you get done. True value for your business, your employees, and your customers can only be created when you invest the right amount of time on your highest payoff activities. Everyone in your organization should be doing the work that creates the highest level of value and can only do that when they too are working on their highest payoff activities.


It's staggering to consider that the average person spends less than three hours per day on high payoff activities, especially since these are the activities that directly contribute to achieving your goals and generating significant value for the organization. It requires focus, dedication, and a clear understanding of priorities, removal of distractions and a focus on getting the right things done. By identifying and prioritizing these activities, you make the most of your time and energy, ensuring that every hour worked contributes to meaningful outcomes.


Unfortunately, so many executives, managers, and solopreneur’s have not truly defined their highest payoff activities so they don’t invest their time in the areas of work that create the biggest ROTI (Return on Time Invested). They have not designed their organizations to allow themselves and their people to spend their time on the things that create the most value for the business. They may make an attempt but over time the day-to-day operations of the business cause them to slide back to spending time being busy but not spending the right amount of time on the activities that provide the greatest return.


Time is your most valuable asset. You can’t borrow it, you can’t hoard it, you can’t even work harder to earn more of it. You must invest your time to create the most value and that value is derived from your highest payoff activities.

So, are you investing your time in your highest payoff activities? Have you defined what those activities are? Is the work of your organization designed to allow your team to invest their time in their highest payoff activities as well?


If you are ready to move your and your organizations productivity to a new level, it is time to have a conversation. Let’s connect. https://calendly.com/steve-owens


Steve Owens, President, The LEAPS Coaching Group





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